Remember when you were a kid, you’d be watching Saturday morning cartoons, watching your favourite episode, loving the life out of it.
At some point through the episode, you’d start to think – “they aren’t going to finish this, they have 4 minutes left, how are they going to wrap this up?”
Then it would popup on your screen – “TO BE CONTINUED…” – and you’d sit there for a few seconds wondering what might happen next.
Maybe you’d think about it on Sunday.
And here and there the rest of the week, but one thing was for sure.
You were not missing cartoons next Saturday because you needed to see how it ended.
Your releases might not have everything they need in them, but they can be ” TO BE CONTINUED…” if build the anticipation correctly and make it worth their while