If you don’t know what you are measuring, what the goal is, what matters in the end.

What are you building for?

How are you building it?

And what will it be what you need when you get there?

Knowing what you’re moving towards (and your team) is the most important part of your delivery.

It might get repetitive as you ask the same questions over and over as your spidey sense tingles when you sense confusion is near.  But the more you ask, the more it will spurn others to ask as well.

And if other’s are asking, then we are on our way to knowing what we are trying to measure.

Want more? Check out my book Code Your Way Up – available as an eBook or Paperback on Amazon (CAN and US).  I’m also the co-host of the Remotely Prepared podcast.


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