The Tangibles are the metrics, the numbers, the data, the things that you can’t argue about – “we delivered on time” or “we were late”.
The InTangibles are the gut feelings, the thoughts, the ideas, the context. You can’t measure them.
The InTangibles are what people want to hear about because they generally provide the correlation and the context to the Tangibles.
But you can’t talk about them until you have presented the tangibles.
The job then becomes to make the tangibles known, as easily and as a quickly as possible so you can focus on what really matters – the InTangibles.
