If you are a plumbing company, you are building infrastructure.
You are connecting point A to B, you are making sure “stuff” goes where it is supposed to go, you are ensuring there is no waste in the system and you are ensuring that it will always work all the time.
If this is the company that you are, then you should be building and selling plumbing all the time.
If you are not this company, then the question you need to ask yourself is – “why are we building so much plumbing?”.
Find libraries, the code, the platforms that help with the plumbing so you can focus on the features you truly want to deliver.