December 26, 2023

Greg Thomas

What’s for Sale?

What’s for sale, only matters if you are buying. If you aren’t buying, it doesn’t matter what’s for sale. Deciding to buy something because it’s there isn’t going to entice you. Just like your customers won’t be enticed if only one day a year you are going to give them the same thing on a manufactured day at a reduced price. Why buy throughout the year? The goal then is to make them buy throughout the year, not needing a sale.

December 24, 2023

Greg Thomas

Last Chance

The day before the product goes out the door is the last chance you have to fit that last UX bug in. The last chance you have to make a simple update to the documentation. The last time chance you have to get it “right”. All these last changes, generally end in disaster, you miss a space, you break the build, it makes it worse than you thought. And you’re left with it being worse than what it was before. The last chance was two weeks ago, you knew it then, you know it now, so don’t muck with what

December 23, 2023

Greg Thomas

What are your Use Cases?

“I want it all – that’s my Use Case.” That’s a pretty simple use case, but it never gets you anywhere unless you take the steps to make it happen – the mini use cases. I want it all is the use case for – I don’t want to think about the steps I need to take there and would rather dream about having it all. It’s the definition of steps and use cases that make the success in any project.  

December 18, 2023

Greg Thomas

The Unbelievable Deadline

Time is of the essence. You only have so long to accomplish a goal. If new work, is critical to that goal, that contributes to the definition of the deadline is starting towards the end, when the project is almost done, when everything is completed – your deadline is unbelievable. It won’t happen. It doesn’t make sense. You won’t believe it. Believable deadlines start with action, “stop what you’re doing”, “let’s think this through”, and “Let’s plan this out”. Not, let’s set up a meeting to discuss further at a later date when we are almost done. And if it’s