Time is of the essence.
You only have so long to accomplish a goal.
If new work, is critical to that goal, that contributes to the definition of the deadline is starting towards the end, when the project is almost done, when everything is completed – your deadline is unbelievable.
It won’t happen.
It doesn’t make sense.
You won’t believe it.
Believable deadlines start with action, “stop what you’re doing”, “let’s think this through”, and “Let’s plan this out”.
Not, let’s set up a meeting to discuss further at a later date when we are almost done.
And if it’s not a believable deadline, your team has no idea what they are working towards and worst, why they are doing it.
