How many times do you open the package and throw out the instructions?

I do all the time.

But someone worked on them because they knew I was going to do things wrong right out of the gate.

The ones I do read, they aren’t written in 6px fonts and folded over 17 times.  It’s akin to the person with the headache trying to understand the dosage they need to take.  They aren’t looking for their glasses, extra light and a magnifying glass – they want to know how many every hour.

2 P E 6 H – 2 Pills Every 6 Hours.

If you want your instructions to be read (speaking as someone who writes them as well – I know the irony) – make them worth reading.

Want more? Check out my book Code Your Way Up – available as an eBook or Paperback on Amazon (CAN and US).  I’m also the co-host of the Remotely Prepared podcast.


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