Someone makes a cool video and everyone jumps on.
It becomes a trend and everyone starts to do it because they get views – the trend becomes bigger but then becomes stale as innovation drops. Now it’s just someone else doing the same thing they’ve seen a thousand (or more times).
No one wants to do the same thing over and over again in life, but it exists for views (the exact opposite of why we would not want to do it in our daily life).
So are we going to keep doing the same thing, hoping for a different result?