Not sure what to do on a Friday night?
How about spending 30 – 40 minutes browsing through a store to find the game or movie (or multiples) that would be your weekend?
Video Stores were the cornerstone of every strip mall when I was growing up – they were your default (else) condition if you had nothing to do.
“Wanna get a movie?”
Sometimes they were your planned event.
But the best was walking to them-yes, that was the best.
Arguing about what you were going to get.
Joking about who did better on a game.
Laughing about how bad a movie was.
And the absolute worst, realizing it’s Tuesday and you’ve forgotten to return the movie, making a mad dash to get there and hoping you can spin a story to not pay the late fees.
That trip to the video store is where the memories were made, not in the movie itself.
The movie was convenient, but the experience was getting there and back.
Make your product about the experience.
