Articles for category: Initiative

May 23, 2016

Greg Thomas

Clarity in Email

Have you ever felt the need to put something like this at the bottom of your emails as your signature line? Forgive the lack of clarity in this email… I am doing so many things concurrently that my responses have become erratic and chaotic at best, misleading at worst.  If you are in any way confused by what I have written please reach out to me for further clarity and don’t worry – I won’t be offended. If you have, if you do, if you are copying and pasting this into your email signature right now, it might be time

May 19, 2016

Greg Thomas

Return on Investment Cost

This isn’t a new term, it’s nothing you have not heard from. When selling products or services to customers there is an exchange that happens between the buyer and seller for the receipt of the product and/or service. To the seller it is what they need to earn in order to keep doing what they do, to the buyer, it is what they need to pay to attain the product and/or service (ps). The buyer will typically associate this with the cost of that ps when really it could not be further from the truth.  The buyer has no idea what the

May 17, 2016

Greg Thomas

It’s not all about the Logo

First thing to do when you start a company – get a logo. Why? Do you have a product to sell? Do you have business cards to put it on? Where is your letter head? Is there a sign over the door that you can put it on? Are the t-shirts coming next week and you need it now? Are you about to tatoo it onto your back? Do you have an invoice that needs your logo on it? No, none of that is happening, even if you have a website up and running, it doesn’t need your logo on it.

May 13, 2016

Greg Thomas

The Late Night Hotfix

You know what I miss, I miss the late night customer call that everything is broken  and we need to fix it – code or configuration – it doesn’t matter. Okay I lie, I only partially miss this because I know all the pain and stress that goes along with it where a late night hotfix is never 5 minutes and always a long night of hours followed by showing up the next day. And it’s not the fixes I miss per se, it’s the team coming together to solve a problem, no other singular focus but to get that

April 26, 2016

Greg Thomas

Too much noise

There should be an app that tracks; appointment reminders calendar invites emails texts tweets pokes tags pings pongs The last one isn’t real – but you get the idea (or maybe it is). How high would that number be?  Would it surprise you? All of that is what surrounds us on a daily basis, we live it, breathe it and it gets in the way of getting all that we want to get it done.  It’s the outside noise that surrounds us now, that envelops and surrounds us, from morning to night.  We could turn it off, but then we might be