Or better yet – “What’d you give?”
The day before the product goes out the door is the last chance you have to fit that last UX bug in. The last chance you have to make a simple update to the documentation. The last time chance you have to get it “right”. All these last changes, generally end in disaster, you miss a space, you break the build, it makes it worse than you thought. And you’re left with it being worse…
“I want it all – that’s my Use Case.” That’s a pretty simple use case, but it never gets you anywhere unless you take the steps to make it happen – the mini use cases. I want it all is the use case for – I don’t want to think about the steps I need to take there and would rather dream about having it all. It’s the definition of steps and use cases that…
Time is of the essence. You only have so long to accomplish a goal. If new work, is critical to that goal, that contributes to the definition of the deadline is starting towards the end, when the project is almost done, when everything is completed – your deadline is unbelievable. It won’t happen. It doesn’t make sense. You won’t believe it. Believable deadlines start with action, “stop what you’re doing”, “let’s think this through”, and…
Plain and simple – but not the ones in real life. Code bugs, software bugs, questions that keep you up at night. They make you better, they make you work harder, and they keep you up at night as you swirl the issue around in your mind. They don’t hold you back, they make you work harder, and they push you forward to where you would have never gone. Don’t stop working on bugs, they…