Need a reason to tell a customer why they need your product? Tell them what it integrates with. Tell them what they don’t have to throw out. No one wants to get rid of what they just spent five figures the year before on. Yes sunk costs are important to consider, but you can ease the blow by highlighting how your product can integrate with many others and not require their investment be thrown out.…
If your product doesn’t have a Gold Feature, you don’t have a product. The Gold Feature is what sells your product. It’s the feature that customers talk about. It’s what gets customers paying each month and renewing each year. It’s what gets them talking on social media about what you are doing and how you are doing it. Before you launch, make sure you know what your Gold Feature is, because it’s the one you’re…
You can’t always choose the best of the best of the best to surround yourself with. And you shouldn’t. You won’t learn as much when everything is perfect and everything is awesome. You need the struggle. You need the hiccups. You need the ups and downs and the disparate personalities to help you get better and grow. Those are the conditions that will help you grow and will help you teach other people how to…
For the singular reason that there are no expectations. You can’t screw it up. You can’t do wrong. You can only try. You can only lead with what you know. And people will follow you not by what a chart says or what they are told but rather by what you do, what actions you take, what decisions you make and where you go. Find the Informal Leaders, they are experts in growth, team building,…
I’m still amazed to this day that when an airplane lands and the seatbelt sign goes off, people jump up faster than they ever have in their life and rush to be the first one off the plane. They never are. They can only go so far, till someone at the front stands up and takes their spot. So now they are stuck waiting for someone else before they can do anything else. They thought…