Articles for category: Growth

May 16, 2024

Greg Thomas

Pushing an Idea

A proposed idea is easy to turn down. There hasn’t been any investment, there’s been no plus or minus, there’s no loss if you do nothing. Investing in an idea is where commitment starts to happen, even though doubts still linger – will it work?, can it work?, do they really want it?, is it worth it? what else could I be doing with my time? All those doubts start to permeate the shell of your idea as they try to break down its value. It’s here, the initiator of the idea, the creator, has to take hold of the

May 13, 2024

Greg Thomas

How to get people to try your new Product

Ask. And mean it, “Tell me what you think, is it garbage?  Is it good?  Is it a mess?  Does it do what you want it to do?” We use to invite users to come to our offices to try out new versions of our products. Users, in our offices. No remote or virtual calls, in-person connections where we saw their faces scrunch up at a horribly implemented feature. And then we’d go out to dinner, laugh, and do it again the next day. Getting people to try your product isn’t hard, listening to the feedback that comes with it

May 11, 2024

Greg Thomas

Transferring of Services

The final “chance” you have of keeping a customer is defined by how hard you make it for them to switch services. Make it a pain, and you are fueling them, pushing them away faster then they might want to go. Make it simple, you give them a second to pause, maybe I can work with this, maybe I can figure it out, maybe they aren’t so bad. It’s up to you, how much do you trust your customer?

May 10, 2024

Greg Thomas

Going to the Movies

It’s not what it once was. It’s a different experience now. Before, theatres competed with 32″ tube screens, now they compete with 50″ screens with surround sound systems, that allow pausing of the film to get the best treat you can make for much less. And yet, so much goes into building and creating these movies, that one that makes $50 million is considered a flop (even though it might be great). The problem movies have is getting people there, once they are there, they will buy whatever snacks they want and stay as right to the last credit. How

May 9, 2024

Greg Thomas

Building the Team

Teams are about picking the right people. Not always the best, but the right. With the right people, the team can do anything. With the wrong, they will never rise above where they are. What goes into being the right people – so much, and it’s different wherever you go but at its core – they have to be willing to change, to grow, to know when to lead and when to team and lastly they have to want to be there – from there, you can teach them anything.

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