What’s for sale, only matters if you are buying. If you aren’t buying, it doesn’t matter what’s for sale. Deciding to buy something because it’s there isn’t going to entice you. Just like your customers won’t be enticed if only one day a year you are going to give them the same thing on a manufactured day at a reduced price. Why buy throughout the year? The goal then is to make them buy throughout…
Or better yet – “What’d you give?”
The day before the product goes out the door is the last chance you have to fit that last UX bug in. The last chance you have to make a simple update to the documentation. The last time chance you have to get it “right”. All these last changes, generally end in disaster, you miss a space, you break the build, it makes it worse than you thought. And you’re left with it being worse…
“I want it all – that’s my Use Case.” That’s a pretty simple use case, but it never gets you anywhere unless you take the steps to make it happen – the mini use cases. I want it all is the use case for – I don’t want to think about the steps I need to take there and would rather dream about having it all. It’s the definition of steps and use cases that…
Time is of the essence. You only have so long to accomplish a goal. If new work, is critical to that goal, that contributes to the definition of the deadline is starting towards the end, when the project is almost done, when everything is completed – your deadline is unbelievable. It won’t happen. It doesn’t make sense. You won’t believe it. Believable deadlines start with action, “stop what you’re doing”, “let’s think this through”, and…