Blog

July 28, 2016

Greg Thomas

Presenters over Content

As you attend events or perhaps even learn to immerse yourself in your field of interest to the level where you know a number of the “heavy hitters” you start to shift the attendance of sessions or events based on the presenter and not the content. If the presenter is really that good, you will listen and be engaged with whatever it is their saying. Don’t think it’s true? Next time you have a session catalog in front of you, pick a presenter you know and one you don’t and imagine them presenting the same content on a very dry

July 27, 2016

Greg Thomas

The Airplane Test

From time to time, I do the Airplane test. It’s not a difficult one, there is no written exam, and the results are rarely ever shared with anyone. If anything, it is a level-set on where I am and what needs to be done. The Airplane Test Step 1: Take every person in your team/organization that you work with. Step 2: Thing of how you would do in building a plane. What kind of plane would you build?  Would it be technically sound, would it fly at sub-sonic speeds, would it have landing gear on it. The easy part is

July 26, 2016

Greg Thomas

Impress Yourself

It’s not enough to impress the person sitting next to you, the person you report to, the people on your team or the customers you interact with. They are not the ones that go to bed at night thinking – “wow they really did impress me today”. No, it’s the other way around where you will go to bed thinking – “I might have made them happy, but I held back and could have done better, should have done better”. Go to bed having impressed yourself, if you do that, the rest will fall into place.

July 25, 2016

Greg Thomas

The Presenter’s Onus

Have you ever been to a presentation where the person stopped mid-sentence through a very long presentation, trying to catch their place? I think part of it is them trying to decide where to restart but the other part of “why don’t they get what I’m saying”. If you want your message to get across then you need to understand what matters to your audience that will trigger your message to reach them.  We all have different styles of presentation; informative, humorous, direct, etc but at the end of the day if you cannot do the one thing that is

July 22, 2016

Greg Thomas

Read for the Stories, Not for the Hype

There are so many great stories to be told and heard, but they don’t come in the flashiest of covers, the largest of fanfare or the cutest marketing campaign. You can’t get them on your phone. The corners are dog-eared and scratched. They resonate with a few but not the paying masses. And they are some of the greatest stories that you will ever read, tucked behind the boxes that showcase the new, some of the greatest adventures you will ever read. Don’t read it for the hype, read it for the story, the hype isn’t going anywhere, but who