December 16, 2016
What’s your Hook?
Video games do this very well – they show you what you can achieve if you keep playing, 3 or 4 levels down the line from where you currently are. Forget the time investment to get there – they give you a taste of what extra goodies you can get. They hook you before you are even there. When listening to speakers or presenters that you really like – what is there hook? You won’t see it immediately, you might need to watch a few times, but when you see it, you’ll see it was early on in their presentation.