Month: July 2017

July 17, 2017

Greg Thomas

Be the Playmaker

They setup the goals, they make the passes to the right person so the effort is minimal and fluid to pick up and do something. They look ahead of the play, not to where their team is going, but to where they need to be. They make the decisions that set their team up for success instead of pushing them to the brink. Anyone can score a goal.  I heard it from a twelve year old who after scoring a soccer goal said – “I didn’t really have to do anything, it could have been anyone, the ball came right to

July 14, 2017

Greg Thomas

The Authentic Sales Funnel

Sales Funnels – at any stage – are an idea of how much work you have in the pipe to keep you going.  You want to keep the initial entry into your funnel large as potential sales (leads) fall off. Eventually – you hit a percentage of conversions from leads to customers. But is your sales funnel authentic? Is every lead focused around your niche? Is every lead a customer you want to work with, you want to go after, you want to have repeat business with? Is every lead the actual value of the engagement or some engrossed version

July 13, 2017

Greg Thomas

How to Start a Podcast

I’ve been doing a Podcast for a few months now and like anything, it isn’t the ongoing execution of the cast that took the most time but the initial “doing” of the cast and getting up to make it happen. If you’re feeling overwhelmed that goes into creating a cast, don’t, here are some simple steps that we took to get started. Get a decent Mic.  I purchased this one, very easy to use and easy to take with me. Download Audacity for audio mixing (seriously, I am not an audio engineer and I was able to figure it out

July 11, 2017

Greg Thomas

Find Your Niche

Are you more successful with 10 clients that you have a strong relationship with, understand their industry and can anticipate their needs based on current trends and forecasts? Or are you more successful with 1000 clients that you have an okay relationship with, spread out across multiple industries where you are not an expert in any? That’s the difference between having a niche and having a base – a niche is something that you wake-up and can feel the heartbeat of in every step you take, a base is solid but you need to probe more, ask more questions, spend more

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