Because it looks like you are making tons of progress. All your metrics are there in front of you, all screaming at you and the first thing you’ll say is – “LOOK AT WHAT I HAVE ACCOMPLISHED” – many times ignoring the little blips on the screen. The little fade outs and failures that signal when we tried something new. Want a cool dashboard? Cross-reference your call stats for new cases against that new call…
So go and do it. That idea you’ve had that you’re holding back on. That new approach to solving a problem. That path that no one is taking. Give’r. Start small, maybe don’t do the “GREAT BIG OVERACHIEVING THING” first, but start small and build on it with each attempt. I say No one will Notice, because they won’t notice the small little steps and misfires what they will see is the final result and…
Everyone wants to work in the Fringes, you’re the best marketer, the best developer, the best writer – working that niche, creating the trends that no one thought existed, making it all come together. That’s what everyone wants. But the majority are all in the middle, swinging from one side to the other trying to find that niche, trying to find that sweet spot, trying to find the Fringe where we can stand out and…
It’s easy to get pulled down into the weeds where everyone is complaining about the issue du jour. It’s a lot harder to realize what the real issue, to dissect what is really happening, to break down what you need to focus on next and focus on that. Focus on the one thing that no one else is focusing on. Go against the current when everyone is riding with it. It’s much harder to fight…
I thought this was funny the first time I heard it. But in the first few minutes you realize the benefits of it. Do one thing that needs to be done and can be done simply enough. If during the day you accomplish nothing else, you will have accomplished this. Start small. Focus on that one thing. Accomplish it. Move onto the next. Nothing else happens before you do that one thing. This is harder…