March 22, 2019
Branding Myself
I read this awhile ago on someone’s twitter account and I haven’t been able to stop thinking about it. The person changed his handle to be something else (i.e., not his name) and his response to a question was – “I’m Branding myself to be this”. That used to be called “changing your attitude”, “getting a new perspective”, “redirecting your focus”, “finding a new path” but now it’s called “re-branding yourself”. Which is 100% Ad speak for – how can I make money off a slick name and showcasing myself to the world as something I’m always not while developing