February 15, 2017
What’s in a Vertical?
When starting something new, the immediate desire is sustenance – make enough money to then be able to focus on what you REALLY want or need to do. In short, start off being everything to everyone, in order to stabilize and grow, in essence – go horizontal across all markets. This is fine, as long as you are honest with yourself about the timeline and investment to operate that way. Is it 6 months, 2 years, 5 years? Or, you can focus on the vertical now, the niche, the market, the where you really want to be working. It might be