Articles for category: Drive

December 7, 2017

Greg Thomas

A word about the word Employee

Not sure why, but it drives me nuts. Maybe it harkens back to the factory floor where someone is required to come in day after day to accomplish a certain task. They do that task and that’s all they do. We live in a multitude of economies now – connected, community, shared, creative – (the list goes on and on). We have different types of sales, marketing and development to round things out. But we have yet to evolve the term that defines so many of us and what we do. Is there another term that can be used to

December 6, 2017

Greg Thomas

Balancing Words and Actions

Words like Sustainable, Stable and Consistent have been switched out in favour of words like Disruption, Immediate and Catalyst. Ask anyone starting a new company as to which ones they want to be associated with and they will immediately state the latter. Ask anyone 3 – 4 years into running a company what words they value more and they’d say the former. The truth is you need them all. If you are constantly disrupting the marketplace people will see you as uncommitted, unsure and without direction. If you don’t release until every last bug is fixed, people will see you

November 22, 2017

Greg Thomas

Resistance to Change

If you cannot define one thing about yourself that you want to change today – to get better at, to grow, to become something more. You are lying to yourself and you are afraid to see that change. Change isn’t easy, it’s hard, it’s frustrating, it’s fraught with failure and anger. And it’s a wall. It’s a wall that we’ve built up in our head that says the same thing over and over again. “You can’t do this” “It’s too hard” “They’re all going to laugh at you” If only we could take a peek over that wall to see

November 20, 2017

Greg Thomas

How to Stand Out when it’s All the Same

How do you stand out when everyone is doing the same thing? When everyone is using the same hashtags? When everyone has liked the same quotes? When everyone is writing the same articles? When everyone is competing for the same amount of eyeballs? If there is so much content out there, so much to be read and compete with how can you make a difference with your small little crowd? How do you grow the eyeballs? Maybe it’s not about growing the eyeballs but instead about finding the quality eyeballs? Like your customers you don’t necessarily need more quantity of

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