May 19, 2016
Return on Investment Cost
This isn’t a new term, it’s nothing you have not heard from. When selling products or services to customers there is an exchange that happens between the buyer and seller for the receipt of the product and/or service. To the seller it is what they need to earn in order to keep doing what they do, to the buyer, it is what they need to pay to attain the product and/or service (ps). The buyer will typically associate this with the cost of that ps when really it could not be further from the truth. The buyer has no idea what the